Nearly 100 years ago, when 94 New England farmers purchased a creamery plant to turn excess milk into butter, they held onto a vision beyond farming fame: they wanted to make a difference. Over the ensuing decades, the dairy industry took off in their native Vermont, leading the farmers to hire a cheesemaker to introduce cheese under the Cabot brand name.
Today, Cabot serves as a dairy cooperative owned and operated by its members: dairy farmers and their families throughout New England and Upstate New York. These members have a passion for their communities—and they show it! On May 17, a team of Cabot employees hit the road for the “2014 Cabot Community Tour,” a “celebration of communities doing good.” The tour, which began in Jacksonville, FL and ends tomorrow in New York, NY, honors volunteers and their communities through luncheons, festivals, BBQ picnics and other celebratory events.
This week, when the tour traveled to West Philadelphia, a team of Dansko employees attended in support of their fellow B Corp. The event celebrated volunteers who made the opening of the Philly Pumptrack—a bike circuit of dirt “rollers” or mounds—possible. We jumped right in, showcasing our Spring/Summer 2014 line while celebrating our neighbors for their dedication to West Philadelphia.
For Cabot, however, the end of the Community Tour only serves as the beginning of a passionate year of service. From now until March 25, 2015, the Cabot Team will continue to promote a revolutionary volunteer initiative entitled “Reward Volunteers 5.0.” The year-long campaign rewards volunteers from across the country with a variety of prizes—including cash for nonprofits, vacation packages, gift cards, Dansko shoes, and much more.
By logging volunteer time on the Reward Volunteers iPhone App, or by visiting Reward Volunteers online (as shown on the laptop above), volunteers will earn free rewards for themselves and the organizations they serve. So, what are you waiting for? Download the app, volunteer in your community, and enter to win! Who knows—you just may come home with a new pair of shoes, or a wine weekend getaway, or a Cabot snowboard. And if you do, make sure to thank Cabot for enthusiastically making a difference—and fulfilling a 100-year-old vision.