Located just west of Boston, Massachusetts in historic Coolidge Corner, Dansko retailer Simons Shoes has developed a rich history of serving local (and faraway) shoppers. The acclaimed shoe store has sold “luxurious comfort shoes” and delivered exceptional customer service for 122 years, offering style and value in every pair sold. Over the past century, the business has changed drastically, though owner Michael Kerstein holds tightly to Simons’ core value:
“It’s all about doing the little things correctly,” he said. “Customers walk in with expectations, and we must meet or exceed them in every way possible.”
For Michael and the Simons team, personalized, neighborly service has launched the store into one of Boston’s favorite local boutiques. Sales associates hit the floor equipped to answer questions about styles, trends and shoe care, and never let customers leave without double-checking shoe fit and comfort.
Of course, this wealth of shoe knowledge didn’t develop overnight: Michael and Simons’ previous owners have stayed on top of industry trends since the store opened in 1892. In Michael’s words, Simons employs “shoe history buffs.”
Recently, the store discovered a non-traditional list of shoe care tips, dating back to their first year of business. Surprised (and amused), Michael shared the list with us—and added his own modern-day interpretation. Interested in stretching your shoes in the freezer? You may want to think again!
Four Vintage Shoe Care Tips (and their Modern-Day Alternatives)
From Simons Shoes