DANSKO ANNOUNCES 2014 “FREDDY” AWARD WINNERS FOR EXCEPTIONAL VISUAL MERCHANDISING EXPERIENCE
Friday, January 09, 2015
West Grove, PA.: Dansko announced its annual FREDDY award winners, recognizing three independent shoe stores for creating an exceptional merchandising experience in-store. The nationwide initiative offered awards for three categories: implementing an effective Dansko sales event, designing a creative, on-brand window or tabletop display and configuring an original, brand-oriented slatwall.
“At Dansko, we value all of our retail partners, and recognize that independent retail stores are critical to our sales strategy,” said Kitty Bollinger, Dansko Executive Vice President of Sales. “Each of our FREDDY award winners showcased creativity and thoughtfulness, helping their customers think about Dansko in new and meaningful ways. We’re thrilled to celebrate their efforts with FREDDY Awards for retail excellence.”
Members of the Dansko Marketing team selected winners based on photo submissions received from Dansko retailers nationwide, with one independent store honored in each category.
The Petaluma, Calif. location of Sole Desire Shoes earned recognition in the event category for successfully conducting seasonal Dansko events. Founded in 1990 by David and Mary Astobiza, Sole Desire Shoes is a leading regional retailer of women’s footwear, focusing on brands that promote long-term foot health. The family-owned business now operates 14 retail locations in Northern California.
Earth’s Edge, a Dansko retailer based in Grand Haven, Mich., earned recognition in the slatwall category. Their award-winning slatwall featured a harvest-themed Dansko display, complete with fall pumpkins, gourds and apple crates. Based on the coastline of Lake Michigan, the Dansko retailer offers a complete selection of outdoor equipment, outfitting western Michigan residents with high-quality shoes, jackets, paddlesports equipment and more.
WINDOW AND TABLETOP CATEGORY
The Grand Rapids, Minn. location of Bender’s Shoes earned recognition in the window and tabletop category. Their display, which incorporated festive lights, colorful fall leaves and metallic pumpkins, creatively presented the Dansko Fall/Winter 2014 line. Founded more than 40 years ago by Roland and Angie Bender, the comfort-footwear specialists now manage three locations in Eastern Minnesota.
Founded in 1990 by wife and husband team, Mandy Cabot and Peter Kjellerup, Dansko leads the comfort footwear market in award-winning design and customer service. Today, we are 185 employee-owners strong, changing the quality of people’s lives through our products, our passion, and our commitment to a better tomorrow. Learn more at Dansko.com