DANSKO ANNOUNCES 2014 “FREDDY” AWARD WINNERS FOR EXCEPTIONAL VISUAL MERCHANDISING EXPERIENCE
Tuesday, January 14, 2014
2013 FREDDY Award Winners
West Grove, PA.: Dansko announced its annual FREDDY award winners, recognizing three independent shoe stores for creating an exceptional merchandising experience in-store. The nationwide initiative offered awards for three categories: implementing an effective Dansko sales event, designing a creative, on-brand window or tabletop display and configuring an original, brand-oriented slatwall.
“Dansko values its retail partners and recognizes that independent retail stores are critical to our sales strategy,” said Mark Diehl, Dansko Senior Vice President of Sales. “Our award winners demonstrated exceptional creativity and thoughtfulness, encouraging their consumers to think about Dansko in new and meaningful ways. We’re privileged to celebrate each of their efforts with FREDDY Awards for retail excellence.”
Members of the Dansko Marketing and Sales teams selected winners based on photo submissions received from Dansko retailers nationwide, with one independent store honored in each category.
Potter’s Shoes, located in Huron, S.D., was named the event category winner for hosting “Salsa Fever”. The event included hourly drawings and gifts, salsa demos and a display of spring and fall Dansko styles, as presented by a Dansko sales representative. Founded in 1941 by Keith Potter, Potter’s Shoes takes pride in offering an “old school” shopping experience providing high-quality products and attentive service.
WINDOW AND TABLETOP CATEGORY
Careway Wellness Center earned recognition in the window or tabletop category, designing a paint-themed window display made with clogs from Dansko’s XP and Stapled Clog collections. The display featured bright cans and paintbrushes, used to highlight the diversity of clog patterns, colors and materials offered by Dansko. Located in Woburn., M.A., just 20 minutes north of Boston, Careway carries high-quality medical products for active, independent living and personal health care needs.
Avon Shoes and Orthopedic Center of Watertown, N.Y., was selected as the slatwall category winner. Dansko recognized the retailer for designing a creative, brand-oriented slatwall, placing Dansko flats, boots and clogs into a Thanksgiving-themed display. Avon offers expert fitting, personalized service and prescription-filled shoes, ideal for every footwear need.
About Dansko: Founded in 1990 by wife and husband team, Mandy Cabot and Peter Kjellerup, Dansko leads the comfort footwear market in award-winning design and customer service. Today, we are 185 employee-owners strong, changing the quality of people’s lives through our products, our passion, and our commitment to a better tomorrow. Learn more at Dansko.com.