• Retailer Spotlight: Vintage and Modern Shoe Care Tips from Simons Shoes

    By Meghan on Tuesday, August 05, 2014

    SimonShoesPost-01.jpg -

    ​Located just west of Boston, Massachusetts in historic Coolidge Corner, Dansko retailer Simons Shoes has developed a rich history of serving local (and faraway) shoppers. The acclaimed shoe store has sold “luxurious comfort shoes” and delivered exceptional customer service for 122 years, offering style and value in every pair sold. Over the past century, the business has changed drastically, though owner Michael Kerstein holds tightly to Simons’ core value:

    “It’s all about doing the little things correctly,” he said. “Customers walk in with expectations, and we must meet or exceed them in every way possible.”

    For Michael and the Simons team, personalized, neighborly service has launched the store into one of Boston’s favorite local boutiques. Sales associates hit the floor equipped to answer questions about styles, trends and shoe care, and never let customers leave without double-checking shoe fit and comfort.

    Of course, this wealth of shoe knowledge didn’t develop overnight: Michael and Simons’ previous owners have stayed on top of industry trends since the store opened in 1892. In Michael’s words, Simons employs “shoe history buffs.”

    Recently, the store discovered a non-traditional list of shoe care tips, dating back to their first year of business. Surprised (and amused), Michael shared the list with us—and added his own modern-day interpretation. Interested in stretching your shoes in the freezer? You may want to think again!  

    Four Vintage Shoe Care Tips (and their Modern-Day Alternatives)
    From Simons Shoes

    • Retailer Spotlight: Vintage and Modern Shoe Care Tips from Simons Shoes  -

      1892: To clean dirt off suede, remove the crust from a piece of bread and allow the bread to become stale. Gently rub dirt and stains with the edge of the stale bread.

      2014: No one likes stale bread, including your gorgeous new suede heels! Simons Says: Clean shoes with a suede bar and brush.
    • Retailer Spotlight: Vintage and Modern Shoe Care Tips from Simons Shoes  -

      1915: Break in stiff or too-snug shoes by slipping them on with socks and blow-drying your feet with a hot hairdryer.

      2014: Using a hairdryer will only cause your feet to sweat and swell! Simons Says: Treat those shoes with an oil leather softener and conditioner.

    • Retailer Spotlight: Vintage and Modern Shoe Care Tips from Simons Shoes  -

      1922: To stretch tight shoes, fill two freezer bags with water and place one bag into each shoe. Let the bags freeze overnight. As the water freezes, your shoes will gently expand.

      2014: It seems cruel and unusual to punish those new wedges by making them spend a night in the freezer. Simons Says: A shoe stretch spray will do the trick. Or, you can always bring your shoes into Simons Boston-based store to have them carefully stretched.

    • Retailer Spotlight: Vintage and Modern Shoe Care Tips from Simons Shoes  -

      1933: Glass cleaner restores the glossy sheen on patent leather without damaging the material.

      2014: Though glass cleaner may not harm your pretty patent shoes, you don't want that lovely aroma following you around, do you? Simons Says: Try a patent cleaner for an odorless shine.

      In this case, what’s old is not new again! For more information about Simons Shoes, visit their website at SimonsShoes.com.
       

      Dansko does not endorse or suggest the use of bread (stale or fresh), blow dryers or glass cleaner on your shoes. But we do have our very own list of shoe care tips! Learn more by visiting the Material Care section of Dansko.com.

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